Bang & Olufsen (B&O) (stylized as BANG & OLUFSEN) is a high end luxury Danish consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries.
In May 2015, Harman International (which later became a subsidiary of Samsung), announced the completion of its acquisition of Bang & Olufsen Automotive car audio business. In March 2017, Tymphany, an audio ODM based in Hong Kong and with manufacturing operations in Dongchen, announced the acquisition of the engineering and manufacturing operation in the Czech Republic from Bang & Olufsen.
Now, Bang and Olufsen continue to be one of the major players in the electronics market, working with designers like David Lewis and Jacob Jenson to create some of the most revolutionary, and internationally-renowned products in the industry. More than 90 years since they were founded, the mark that B&O had on their sector is still something that’s celebrated and respected in Struer.
Bang & Olufsen’s focus on simplicity and style as a brand is something that can be seen in everything they do, both online, and offline. While B&O believe that beauty is important alongside function, they don’t over-work their designs. Instead, they take a minimalist approach – offering unique and innovative shapes that fit within the domestic world.
In their products, B&O create designs that their customers feel are “easy to live with”, and they continue to express this value in their marketing efforts too. For instance, even the Bang and Olufsen brand website is distinct, uncluttered, and classical.
While B&O will continue to put luxury and innovation first in everything they do, they’re not afraid of embracing the future either. Alongside traditional advertising strategies, the brand is also looking into how they can connect further with their audience, by appearing at festivals, and supporting artistic events around the world.