Kartell, founded in 1949 by Giulio Castelli in Milan counts as one of the traditional Italian design companies today next to Alessi, Brionvega, Danese or Flos. Above all, Kartell is regarded as one of the pioneer companies in plastic furniture production. The Kartell company once again has increasing growth figures today. The former difficulties which came from the bad image of plastic are now a thing of the past. The manager Claudio Luti has a visionary view of the future. The Kartell brand which became known for plastic furniture will probably say farewell to the plastic age sometime and turn to innovative materials beyond plastic. For now, Kartell with its 21 flagship stores, 250 Shop-in-Shops, and 4,000 further sales outlets from Hong Kong to Miami is regarded as one of the showcase companies for Italian design furniture.